dakAI Launches Data & AI Consulting Firm in MENA

📢 Exciting News! dakAI Launches and Announces Leadership & Chairman of the Board! 🎉

We are thrilled to announce the launch of dakAI, a data and AI consulting and services company co-founded by Aziz LEFILEF and Djamel Dahmani! Since our inception in September 2024, we've diligently prepared to drive meaningful change across the MENA region through data and artificial intelligence. Today, we're excited to share our vision and announce our leadership team: Aziz LEFILEF as Chief Executive Officer, Djamel Dahmani as Chief Revenue Officer, and Nordine Aamchoune as Chairman of the Board.

Over the past few months, Aziz, Djamel, and our board have been deeply engaged with leaders across key sectors in the MENA region, including oil and gas, telco, banking and insurance, and government bodies. We've listened carefully to understand their unique challenges and needs, ensuring that dakAI's solutions are precisely tailored to address the real-world problems they face.  Our customers in the MENA region are looking to us to help them transform—not only to remain competitive, but to innovate, grow, and realize the true potential of AI for business.  We understand that the region faces unique opportunities and challenges, and we're committed to providing tailored solutions that address those specific needs.

This period has also been dedicated to building a world-class team of talented professionals. We're confident that our team's expertise and dedication will enable us to deliver exceptional value to our clients.

Aziz brings a wealth of experience and a proven track record of success to dakAI. His leadership in developing and leading Beyond, a service firm focused on leveraging technology and data for positive impact, has perfectly positioned him to guide dakAI. At Beyond, Aziz championed putting technology at the service of people, creating new ways of working, new business models, and new ways of interacting with customers for sustainable, responsible, and inclusive growth. He has worked with leading organizations such as LVMH, Decathlon, L’Oreal, Societe General, BNP Paribas, and several government bodies, helping them navigate their digital transformation journeys.

Djamel brings over 20 years of experience, with a proven track record of founding, leading, and growing businesses that create tangible value. As Founder and General Manager of D&D Consulting, Djamel has a remarkable talent for crafting effective commercial strategies. At dakAI, Djamel will play a crucial role in driving growth, connecting clients, teams, and technology to deliver impactful results. His deep understanding of the MENA market will be invaluable as we expand our reach and impact.

We are also incredibly proud to announce Nordine Aamchoune as our Chairman of the Board. Nordine has been at the core of dakAI's inception, providing invaluable strategic guidance from the very beginning. With over two decades in the technology space, Nordine brings a wealth of experience in building successful go-to-market strategies and high-performing teams. His global career spans key sales leadership roles at Oracle, Business Objects/SAP, BMC Software, Splunk, DataRobot, and currently serves as SVP International Sales at Armada. He is recognized for his undisputed GTM & International Markets experience with a consistent performance track record, leading him to frequently advise US software start-ups and mentor many professionals. His strategic insight is instrumental in converting vision into impact.

"dakAI," meaning "my intelligence" in Arabic, perfectly encapsulates our commitment to unlocking potential and shaping a future where data and AI empower progress in the MENA region. As co-founders, Aziz and Djamel share a vision for transforming societies and economies through data-driven insights and innovative AI solutions, and with Nordine's leadership on the board, we are even better positioned to achieve that vision.

We are incredibly fortunate to have such a strong leadership team and a seasoned board, including Nordine Aamchoune, Hymed Besrour, Fadil El-Houssine, and Rabee El Mohammadi.

dakAI is more than just a consulting firm; it's a movement driven by a shared vision to transform societies and economies in the MENA region. We combine deep regional understanding with unmatched expertise in AI and data, focusing on delivering impactful solutions that address real-world challenges. We're committed to helping organizations across MENA unlock the power of their data and leverage AI to achieve their strategic objectives.

We are now ready to serve our clients and partner with them on their digital transformation journeys. We're excited to embark on this new chapter and look forward to sharing our progress with you. Stay tuned for updates on how dakAI is working to create a future where the MENA region leads in knowledge, innovation, and progress.

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